Thank your customers for their feedback, regardless of the nature of the feedback. There are many different ways of conducting a customer satisfaction survey, types of feedback questions you can ask, and even methods of analyzing the data at the end. Always A/B test your surveys. 20 Customer satisfaction survey question examples. Always ask short and relevant survey questions. Next, read more about how to design your own customer satisfaction survey. We have divided the questions into 4 groups of interest: Feedback on the product (1-7 questions); Customer effort, while dealing with the website and the product itself (8-13 questions); Position of your company against the competition (14-16 questions); What you learn from a customer satisfaction questionnaire can help shape every aspect of your organization; whether that be fine-tuning the website, upgrading aspects of your products or services, or even providing better customer service. Give a lot of thought to the placement of your surveys over the course of the customer journey.
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